On the occasion of the “Beethoven Year” the #RelatedToAustria app turns city tours into interactive experiences – such as a city tour of Vienna, where “Ludwig van Beethoven” auditorily guides guests personally through “his” metropolis.

The project was featured in the New York Times and won Gold at the 2020 EFFIE Awards.

Raven and Finch – as a specialist in sound branding, branded podcast, audio content marketing, voice technologies and user interface sounds – was instrumental in implementing the audio storytelling project together with WienTourismus and its partner Palais Hansen Kempinski. Other partners of the project were the Vienna Tourist Board, the agency Vizeum, Speed U Up – Digital Pioneering and the agency gyro.