Music is an opportunity for your brand. Raven and Finch is a music solutions company that creates music experiences for all forms of brand communication and storytelling.

Music as branding tool
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ASMR Videos – The Biggest Youtube Hype You’ve Never Heard Of

Have you ever heard of ASMR Videos? Most people have not. It’s extremely odd that there is a thing that gets 280.100 searches on Merchantwords and has a higher interest rate on Youtube than “candy” or “chocolate” and still the majority of people have never heard of it. In fact, there are currently about 5.2 million […]

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Every city should have a Subway Symphony

With Subway Symphony James Murphy together with Heineken turns New York subway into a beautiful soundscape. This examples shows, that a little change in the way things sound can have a massive impact on your customer experience.

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MUSIC AGENCY OF CHOICE FOR ATOMIC AUSTRIA

We are happy to announce, that we became music agency of choice for Atomic Austria. With our “Music brand pools” we help the brand defining and delivering a stronger music profile for their content marketing efforts. If you want to find out more about how an easy and cost effective music system can help your […]

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“Where should I go for my next holiday? “ -“Ask your playlist! ”

The arab airline Emirates and Spotify cooperated. Together they created a new exciting way of choosing the destination for your next holiday. The program’s name is “Playlist Analyzer”. It is able to suggest your next holiday destination just by looking at your recent playlist. If you like to listen to Blur, Red Hot Chili Peppers […]

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Music for Brands #5 – why radio is solitude management with Christian Salic

In episode #5 we are talking to Christian Salic who runs his own agency at the intersection of advertising, design and digital. We talk about radio and advertising and why good radio is more about seeing images than it is about listening.      

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American Airlines plays better music onboard, thanks to Twitter complaints!

In the past polling institutes and pollsters were the only way to find out what customers think about services and products. That has changed over the last few years a lot. If your music is weak ask your social media followers for advice! American Airlines just changed their music on board of the airplanes. They went from […]

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Music for brands – #4 music in branded spaces with Franz Riebenbauer

In episode #4 we talk to Franz Riebenbauer from Riebenbauer Design about how music plays a key role in the success of a branded space and why the sound of fear on a high-speed race car track is nearly silent.

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Music for brands – Episode #3 with Jakob Reisinger

In episode three we talk to Jakob Reisinger from Austrian brand ATOMIC. He will tell us why music contributes to the success of a piece of content production and why a strong music profile is an important part in differentiating your brand from your competitors.  

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Music for brands – Episode #2 with Andreas Putz

Music is 50% of the impact in moving pictures and why humming a song can save lives.

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Virgin America teams up with Spotify

The american airline Virgin America has already surprised their customers in the past with their client-friendly and innovative ideas. Now they bring you the ultimate music travel experience. This summer they did it again. At first they launched their first official mobile app where customers are able to book flights in 60 seconds or even […]