Music is an opportunity for your brand. Raven and Finch is a music solutions company that creates music experiences for all forms of brand communication and storytelling.

Music as branding tool
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Music That Made The Ad – Sony “Balls”

Music plays a leading role in the world of advertising. A well-chosen song can change a brand’s entire appearance and the message it tries to deliver to their customers. In our new series we show you some of the well-know examples where music made the ad. Sony ‘Balls’ ft. Jose Gonzales by Fallon With this […]

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Peugeot Music – Peugeot releases their own Music Streaming Service

With Peugeot Music, the brand with the lion symbol created their own music streaming service. The french car manufacturer uses the benefits of a huge new market to attract customers and create their own sound identity. The music programme offers everyone the chance to enjoy a website dedicated to local and international artists, selected by […]

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Chrysler Music Strategy

The competition between the biggest automobile manufacturer has grown excessive over the last decade. If you wanna be one of the big players your advertising strategy has to be perfectly elaborated. And what is the key to your customers hearts? Music. Today we wanna focus on the automobile giant Chrysler and how they use music […]

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Volvo Music Strategy

Volvo is definitely one of the pioneer companies when it comes to using music for your brand’s image and advertising strategies. In 2015 they created their masterpiece in collaboration with the world-famous DJ Avicii. The song and video “Feeling Good” was a collaboration between the two parties. Together they celebrated new beginnings. “We have a […]

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“Put the artist first, not last.”

Geoff Cottrill is not only the president of the well-known marketing agency MullenLowe but also the former CMO of Converse. Recently he wrote a letter to every brand out there that is interested in working together with musicians. In his letter he talks about the different experiences he has made over his several years as […]

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Sound Branding, A Huge Opportunity! Don’t Miss Out!

We are living in a world where people are bombarded by a never ending stream of visual stimuli and marketers spend enormous resources on visual identity to influence the beliefs and behaviors of all consumers. But there is another huge opportunity many companies are missing out right now. In the Earbud Era, the keyword is […]

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ASMR Videos – The Biggest Youtube Hype You’ve Never Heard Of

Have you ever heard of ASMR Videos? Most people have not. It’s extremely odd that there is a thing that gets 280.100 searches on Merchantwords and has a higher interest rate on Youtube than “candy” or “chocolate” and still the majority of people have never heard of it. In fact, there are currently about 5.2 million […]

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Every city should have a Subway Symphony

With Subway Symphony James Murphy together with Heineken turns New York subway into a beautiful soundscape. This examples shows, that a little change in the way things sound can have a massive impact on your customer experience.

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MUSIC AGENCY OF CHOICE FOR ATOMIC AUSTRIA

We are happy to announce, that we became music agency of choice for Atomic Austria. With our “Music brand pools” we help the brand defining and delivering a stronger music profile for their content marketing efforts. If you want to find out more about how an easy and cost effective music system can help your […]

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“Where should I go for my next holiday? “ -“Ask your playlist! ”

The arab airline Emirates and Spotify cooperated. Together they created a new exciting way of choosing the destination for your next holiday. The program’s name is “Playlist Analyzer”. It is able to suggest your next holiday destination just by looking at your recent playlist. If you like to listen to Blur, Red Hot Chili Peppers […]