A1 Soundbranding

A1 is the leading telecommunications service provider in Austria. The brand will be rebranded throughout Europe to strengthen the profile of the Group’s operating business. We have designed the new sound logo, which serves as the sonic mnemonic for all audiovisual applications. This is what the soundlogo sounds like in a TVC:

The A1 sound logo is structured as a modular system for all 12 musical keys and transforms the sound of the A1 brand for a digital future.

Sound will also play a inherent part of the brands product and customer experience. Therefor we created User interface sounds based on this new digitally aligned sound aesthetic.

If you want to know more about the sound of your brand, get in touch we are happy to hear from you.