Bulletin

GE Podcast Theater: An Audio Marketing Superhit

How “The Message” and “Life after” podcasts drive extraordinary customers engagement.

Your Own Music In The Fitting Room

Sustainable clothing brand The Reformation offers a state of the art shopping experience in their boutiques.

How The New York Times uses podcasts

With the “The daily” podcast the NYT reaches┬ácommuters heading to work.

Podcasts – The New Favourite for Brands

Now, podcasts are more relevant then ever for brands. Find out how you can use the format effectively.

Where Retail Took The Wrong Turn

For a long time now going into shopping centers and buying things has been a part of our everyday lives. Ever since Amazon and other services came along, that changed a lot. Many classic retailers saw a decline in revenue and often wonder why. The reasons for that are very diverse.

Calvin Kleins Way of Marketing

Raf Simons did it again. Since August 2016 he is working for Clavin Klein as a Chief Creative Officer in the New York headquarters. Some people might argue that everything he touches turns into pure gold. This last year he has carefully reconstructed Calvin Kleins universe.

Soundbranding for a New Way of Brand Loyalty

Brand loyalty was always a big deal in the recent history of consumerism. Back when companies started out it kind of made a difference which product you buy. What made the difference was the quality of the product. Nowadays it is different.

The Sound of Soundless Cars

Electric vehicles are the future. As the market for EV’s grows, more and more people are trying to get their hands on the quiet companions. With that growth comes a bunch of different problems tough. The biggest and worst is the “quietness” of the cars.

The New Golden Age of Audio

Over the last decades, technological invention was mostly screen-centric. Bigger, better, more pixels. There is rarely a time of day where we are not interacting with a screen. In the next decade we most likely will be fed by our typical screen. So the golden age of audio is not far.

Do you know that sound?

If you are in Germany you most likely do. According to RMS the hornbach soundlogo has 95% recognition in Germany.