Bulletin

Calvin Kleins Way of Marketing

Raf Simons did it again. Since August 2016 he is working for Clavin Klein as a Chief Creative Officer in the New York headquarters. Some people might argue that everything he touches turns into pure gold. This last year he has carefully reconstructed Calvin Kleins universe.

Soundbranding for a New Way of Brand Loyalty

Brand loyalty was always a big deal in the recent history of consumerism. Back when companies started out it kind of made a difference which product you buy. What made the difference was the quality of the product. Nowadays it is different.

The Sound of Soundless Cars

Electric vehicles are the future. As the market for EV’s grows, more and more people are trying to get their hands on the quiet companions. With that growth comes a bunch of different problems tough. The biggest and worst is the “quietness” of the cars.

The New Golden Age of Audio

Over the last decades, technological invention was mostly screen-centric. Bigger, better, more pixels. There is rarely a time of day where we are not interacting with a screen. In the next decade we most likely will be fed by our typical screen. So the golden age of audio is not far.

Do you know that sound?

If you are in Germany you most likely do. According to RMS the hornbach soundlogo has 95% recognition in Germany.

TURN YOUR RETAIL STORE INTO A PERFORMANCE SPACE!

The fashion marketplace became really bustling over the last decade, having a unique brand story that people feel they are buying into when they are purchasing any of your products is essential.

The Frank and Claire Underwood Running Playlists

House of Cards is one of Netflix finest series. The makers used Spotify playlists as a part of their marketing strategies to connect even better with their target audience.

Music and Sound – You Are What You Hear

There is a saying we all know and love:”You are what you eat”. Now, in the modern world, there are even more things who make you what you are. One of them, and maybe the most important of all, is music.

The Possibilities of Music in Marketing

Music is a good that can be heard everywhere. From your local store to your private life – music is just there. Often times people are listening to music actively. Even more so, people are listening passively. But how can companies benefit from all that?

Sound Branding – Why Sound Sets the Tone for Customer Experiences

Music is able to describe things in a way pictures and descriptions are not. Just as a verbal or visual identity can communicate a brand’s personality and sway your emotions, so can an effective sonic identity.