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IKEA will broaden their “home smart” program with sound: Together with Sonos they create furniture including network sound solutions that will hit the market in 2019. So far it is known that the products will sound control easier and offer multi-room-solutions.
Sonos has opened up to brand-cooperations already: The brand announced to become an open platfrom and offer their APIs to partners. This means streaming services could be controllable via the Sonos platform by using voice controlled devices such as Alexa or Google Home. There is a whole new set of opportunites opening up for brands with voice controlling.