How The New York Times uses podcasts

The New York Times recently launched “The daily” – a podcast designed to reach commuters heading to work. Five days a week the format delivers audio news that draw heavily on the journalism that powers The New York Times. This is a great example of how brands can use the podcast format to their benefit – reaching customers intuitively with the audio format.

Check out “The Daily” here…

If you want know more about the possibilities with podcasts or about the production of those, get in touch with us here.