GE Podcast Theater: An Audio Marketing Superhit

Connecting with your customers has always been about understanding their needs and even exceed their demand by providing additional value. Podcast is a medium that offers an excellent opportunity to do so and rise the relationship with your customers to the next level.

General Electrics recognised this massive potential and created two podcast blockbuster called “The Message” and “Life After”. With those, they got millions of downloads and a number of industry awards.

Key to success was providing their users with a really good story that works with themes reflecting on the company’s work in science and technology.

The quality of the storytelling generated an audience reaction that goes beyond KPIs and pure numbers. It’s not about the numbers of brand mentions but much more about letting the story do the work. This way you create a more valuable and trustful relationship with your listeners.