Music That Made The Ad – A1

In the first three episodes of our “Music That Made The Ad”- series we’ve been talking about international advertisements where music plays a leading role. Of course we also have great examples from Austria.

Sail – A1 Commercial

„Music makes A1 go round“. A1 always choose great music for their commercials but the biggest coup was definitely their spot in 2015. The spot shows the construction of wide-ranging glass fiber technology in Austria. A1 used its Employees as actors for the spot. The spot was filmed in various regions in Austria. The American indie rock band Awolnation delivered the music. With their song “Sail” they have reached over 255 million views on YouTube until today. The song perfectly fits the spot’s intense mood, has cineastic quality and arouses strong emotions.