Have you ever heard of ASMR Videos? Most people have not.
It’s extremely odd that there is a thing that gets 280.100 searches on Merchantwords and has a higher interest rate on Youtube than “candy” or “chocolate” and still the majority of people have never heard of it. In fact, there are currently about 5.2 million ASMR videos on YouTube and YouTube searches for ASMR grew over 200% in 2015 and are consistently continuing growing.
ASMR is the short form of “autonomous sensory meridian response” and it is a relaxing, often sedative sensation that starts on the scalp and moves down the body. The intention of a ASMR Video is to make you feel good. Also known as “brain massage”, it’s triggered by placid sights and sounds such as whispers, accents, and crackles.
KFC was one of the first brands that embraced the hype. In a recent YouTube video, the famous actor George Hamilton, portraying Colonel Sanders, whispers things about pocket squares without any sense behind it and enjoys the sounds of KFC’s new crispy fried chicken. Right now the video has over 101 thousand views on YouTube.
ASMR Videos can be a boost for every kind of brand or company but in fact beauty products play a starring role in the whole trend. It all started with simple makeup tutorials and after a while people realized how relaxing they were so the videos became ASMR videos. For example you can search for “ASMR nails”. So if you wanna be part of that huge trend you just have to be creative and get a piece of the cake.