If you are in Germany you most likely do.
The hornbach soundlogo has 95% recognition in Germany*.
It’s been in use for over two decades now and has consistently been played in all TV and Radio advertising. This shows us: to build brand recognition you need to cultivate your brand assets consistently over time. Then customers will learn the connection.
Not only is this true for hornbach, but for all recognisable soundlogos like:
If you want to find out how you can develop an soundlogo for your brand get in contact with us here.
*source: RMS Soundlogo-Check 2009